Un trabajo fructífero, según Scott Hull

Ya he escrito suficiente en el anterior post, así que aquí os dejo una alegre metafora sobre como desarrollar vuestro trabajo como creativos, para recoger frutos en el futuro:

Part of Scott’s own mentoring program is preparing students for life after school. Much of his advice is based on the metaphor of the longevity of healthy fruit trees. Hull relates that fruit trees take time and care to mature, but yield generations of great fruit. Here are a few of his tips:

• Be a gardener.
• Plant seeds.
• Tend the garden by calling people (creative directors, Principals of agencies).
• Learn how to close the deal.
• Harvest by going to interviews and making new contacts—always network.
• Don’t fear failure. “Failure seldom stops you, what stops you is the fear of failure.”
• Keep up to date with the firms/agencies that interest you. Know their people and know their work.
• You’re creative, so why does your resume look like an accountant’s? Use your blog, or Facebook page as your resume. Create online teasers for your book to show your leadership. Firms want leaders.
• Brand yourself. Know your color scheme, fonts, and overall look.
• Keep regular notes on personal progress (journal, blog, whatever).
• Set goals.

Toda una declaración.

Vía Portfolio Center